Product Placement Agreement

Brand: [Company Name] · Creator/Producer: [Name] · Content: [Description — video, show, livestream] · Date: [Date]

1. Placement

Creator agrees to feature Brand's product ("[Product Name]") within the content described above, in the manner specified: [e.g. "visible on-screen for at least 30 seconds," "verbal mention within the first 5 minutes"].

2. Fee

[Flat fee of [Amount] / product provided at no charge, valued at [Amount]], payable [Terms].

3. Creative Control

[State whether Brand has approval rights over how the product is depicted, and any required messaging, versus Creator retaining full creative control over the surrounding content.]

4. Disclosure

Creator will clearly and conspicuously disclose the paid partnership/sponsorship, consistent with FTC guidelines (e.g. "#ad" or a verbal disclosure), in the content itself.

5. Usage Rights

Brand may [use clips of the content in its own marketing / not use the content beyond its original publication], as specified: [Details].

6. Delivery and Timing

Content will be published by [Date], and remain live for at least [Period], unless taken down for a reason unrelated to this Agreement.

7. Exclusivity (if applicable)

[State whether Creator agrees not to feature a competing product for a specified period.]

Brand: ______________________ Date: ____________ Creator/Producer: ______________________ Date: ____________

*This document is provided for informational and educational purposes only and does not constitute legal advice. FTC disclosure requirements (Section 4) apply regardless of payment form — free product in exchange for a placement still requires disclosure, and both the brand and the creator can be held responsible if a paid placement isn't properly disclosed.*