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Joint Marketing Agreement

Free joint marketing agreement template for two companies collaborating on a marketing campaign or content.

This free joint marketing agreement covers 1. Purpose, 2. Scope of Collaboration, 3. Responsibilities, 4. Costs, 5. Lead/Data Sharing with 6 clearly marked [placeholder] fields to fill in — built for founders, freelancers, and small business owners formalizing a business decision or agreement without paying a lawyer to draft it from scratch. Copy it into your own word processor, fill in the placeholders, and review it — or adapt it — before use. It's part of docstoc's free document template library, alongside business, legal, real estate, finance, and HR templates. Every template here is free to copy with no signup required, and each one carries a plain disclaimer: this is a starting point for informational purposes, not a substitute for advice from a licensed professional in your jurisdiction.

Template — click to edit

Joint Marketing Agreement

Party A: [Company Name] Party B: [Company Name] Effective Date: [Date]

1. Purpose

The parties agree to jointly market [Campaign/content/webinar/etc.], as described below, to reach both companies' audiences.

2. Scope of Collaboration

[Specific activities — e.g. co-hosted webinar, joint email to both lists, co-authored content piece.]

3. Responsibilities

Party A will: [List — e.g. host the webinar platform, provide 50% of the content] Party B will: [List]

4. Costs

[How any costs are shared, if applicable.]

5. Lead/Data Sharing

[If leads or contact data are generated, describe how they're shared and any restrictions on use — this often needs to comply with each party's own privacy policy and applicable law.]

6. Branding

Each party may use the other's logo/name only in connection with this specific campaign, per each party's brand guidelines.

7. Term

This Agreement covers [the specific campaign/period] and ends upon completion, unless renewed by mutual agreement.


Party A: ______________________ Date: ____________ Party B: ______________________ Date: ____________

*Lead-sharing terms (Section 5) deserve real attention — sharing a webinar attendee's contact info between two companies has real privacy-law implications (e.g. under GDPR) depending on where your audience is located.*

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What's included

Who this template is for

Freelancers & solo founders

Handling routine business paperwork without commissioning custom legal drafting for every document.

Small businesses

Standardizing recurring documents — leases, agreements, notices — across a growing operation.

Anyone reviewing before signing

Using a clear starting structure to understand what a document should cover, even if a lawyer finalizes it.

Early-stage businesses

Getting the basics documented before things get more complex.

FAQ

Is this joint marketing agreement template really free?

Yes. Like every template in docstoc's library, this joint marketing agreement is free to use, with no account or signup needed to view, edit, or download it.

What does this joint marketing agreement cover?

This business template includes 1. Purpose, 2. Scope of Collaboration, 3. Responsibilities, 4. Costs. Fill in the [bracketed] placeholders, edit any clause online, then download a PDF — the docstoc.io footer stays on every export.

Is this legal advice?

No. Templates like this cover the common ground most businesses need, but they can't anticipate your specific deal terms, jurisdiction, or industry rules. Treat it as a first draft to build from, and get a business attorney's eyes on it before signing anything that matters.

Can I edit the wording?

Yes. All 6 placeholder fields and every clause are editable right on the page — change what doesn't fit, then download an updated PDF anytime.

Where can I find more free templates like this?

Browse more free business and related document templates in the docstoc library at /document-templates/.

More free document templates

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