Marketing Agency Contract

Agency: [Name] · Client: [Name] · Effective Date: [Date]

1. Services

Agency will provide the following marketing services: [e.g. strategy development, content creation, paid advertising management, social media management], per the scope in Exhibit A.

2. Fee

[Monthly retainer of [Amount] / project fee of [Amount]], invoiced [Frequency], plus any pass-through advertising spend, billed separately or marked up by [%].

3. Deliverables and Timeline

[List specific deliverables and delivery dates, or reference an attached content calendar.]

4. Reporting

Agency will provide [Frequency] performance reports covering [KPIs relevant to the engagement — traffic, leads, ROAS, etc.].

5. Ad Spend Management (if applicable)

[State how advertising budget is handled — Client's own ad accounts vs. Agency-managed accounts — and who controls the spend.]

6. Ownership of Creative

Upon full payment, Client owns the final creative deliverables produced specifically for Client. Agency retains ownership of its own proprietary tools, templates, and methodologies.

7. No Guarantee of Results

Agency will use professional efforts but does not guarantee specific results (traffic, conversions, sales), which depend on factors outside Agency's control.

8. Term and Termination

This Agreement runs [month-to-month / for a minimum Term of [Duration]] and either party may terminate with [Notice Period] notice.

Agency: ______________________ Date: ____________ Client: ______________________ Date: ____________

*Clarifying who actually owns and controls the ad accounts (Section 5) matters a great deal — a client whose ad account is set up and owned by the agency can lose access to their own campaign history, audience data, and pixel tracking entirely if the relationship ends on bad terms.*