SEO Services Contract

Provider: [Name/Agency] · Client: [Name] · Website: [URL] · Effective Date: [Date]

1. Services

Provider will perform the following SEO services: [e.g. keyword research, on-page optimization, technical SEO audit, content strategy, link building], per the scope in Exhibit A.

2. Fee

[Monthly retainer of [Amount] / project fee of [Amount]], invoiced [Frequency].

3. No Guarantee of Rankings

Provider does not guarantee specific search rankings, traffic levels, or timelines, as search engine algorithms are outside Provider's control and subject to change without notice.

4. Reporting

Provider will provide [Frequency] reports covering [rankings tracked, traffic, work completed].

5. Client's Responsibilities

Client will provide timely access to [website backend, analytics, content approvals] needed for Provider to perform the services.

6. Prohibited Techniques

Provider will use only white-hat SEO techniques consistent with search engine guidelines, and will not use tactics that risk a manual penalty (e.g. link farms, cloaking, keyword stuffing).

7. Term and Termination

This Agreement runs [month-to-month / for a minimum Term of [Duration], given SEO's typical timeline to show results], and either party may terminate with [Notice Period] notice.

Provider: ______________________ Date: ____________ Client: ______________________ Date: ____________

*Section 3 is worth spelling out clearly — any SEO provider guaranteeing a specific ranking or a fast timeline is either being unrealistic or planning to use risky tactics that could get the client's site penalized, and a written no-guarantee clause protects the honest provider from an unreasonable expectation set before the contract was even signed.*