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Public Relations Agreement
Free public relations agreement template between a PR agency/consultant and a client, covering scope, media strategy, and fees.
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This free public relations agreement covers 1. Services, 2. Fee, 3. No Guarantee of Coverage, 4. Approval of Materials, 5. Confidentiality with 7 clearly marked [placeholder] fields to fill in — built for founders, freelancers, and small business owners formalizing a business decision or agreement without paying a lawyer to draft it from scratch. Copy it into your own word processor, fill in the placeholders, and review it — or adapt it — before use. It's part of docstoc's free document template library, alongside business, legal, real estate, finance, and HR templates. Every template here is free to copy with no signup required, and each one carries a plain disclaimer: this is a starting point for informational purposes, not a substitute for advice from a licensed professional in your jurisdiction.
Public Relations Agreement
Agency: [Name] · Client: [Name] · Effective Date: [Date]
1. Services
Agency will provide the following PR services: [e.g. media relations, press release drafting/distribution, media training, crisis communications support], per the scope in Exhibit A.
2. Fee
[Monthly retainer of [Amount] / project fee of [Amount]], invoiced [Frequency], plus reimbursement of approved out-of-pocket expenses (e.g. distribution service fees, travel).
3. No Guarantee of Coverage
Agency will use professional efforts to secure media coverage but does not guarantee specific placements, as editorial decisions rest with individual media outlets.
4. Approval of Materials
All press releases, statements, and materials representing Client's position will be approved by Client before release, except in a mutually agreed crisis response protocol requiring faster turnaround.
5. Confidentiality
Agency will keep Client's non-public business information confidential.
6. Client's Responsibilities
Client will provide timely access to spokespeople, information, and approvals needed for Agency to perform effectively.
7. Term and Termination
This Agreement runs [month-to-month / for a Term] and either party may terminate with [Notice Period] notice.
Agency: ______________________ Date: ____________ Client: ______________________ Date: ____________
*Agreeing on a faster approval protocol for genuine crisis situations (Section 4) before a crisis actually happens is what lets a PR team respond within the first critical hours — waiting to negotiate that process while a story is already breaking is too late.*
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What's included
- Edit online — click the document, fill in placeholders, download a PDF
- 7 standard sections: 1. Services, 2. Fee, 3. No Guarantee of Coverage, 4. Approval of Materials, 5. Confidentiality, 6. Client's Responsibilities, …
- 7 clearly marked [placeholder] fields for quick personalizing
- Free to use — no account or signup required
- Fully editable — adjust any clause to match your actual situation
- Includes a signature block, ready to print or sign digitally
- Fixed docstoc.io footer on every PDF (not removable)
Who this template is for
Freelancers & solo founders
Handling routine business paperwork without commissioning custom legal drafting for every document.
Small businesses
Standardizing recurring documents — leases, agreements, notices — across a growing operation.
Anyone reviewing before signing
Using a clear starting structure to understand what a document should cover, even if a lawyer finalizes it.
Early-stage businesses
Getting the basics documented before things get more complex.
FAQ
Is this public relations agreement template really free?
Yes. Like every template in docstoc's library, this public relations agreement is free to use, with no account or signup needed to view, edit, or download it.
What does this public relations agreement cover?
This business template includes 1. Services, 2. Fee, 3. No Guarantee of Coverage, 4. Approval of Materials. Fill in the [bracketed] placeholders, edit any clause online, then download a PDF — the docstoc.io footer stays on every export.
Is this legal advice?
No. Templates like this cover the common ground most businesses need, but they can't anticipate your specific deal terms, jurisdiction, or industry rules. Treat it as a first draft to build from, and get a business attorney's eyes on it before signing anything that matters.
Can I edit the wording?
Yes. All 7 placeholder fields and every clause are editable right on the page — change what doesn't fit, then download an updated PDF anytime.
Where can I find more free templates like this?
Browse more free business and related document templates in the docstoc library at /document-templates/.
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- Single-Member LLC Operating Agreement
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