Home / Document templates / Pitch Letter
Pitch Letter
Free pitch letter template for reaching out to a journalist, blogger, or media outlet with a story idea.
- SSL-secured
- No signup required
- Free, always
This free pitch letter covers Why This Matters Now, What I Can Offer with 6 clearly marked [placeholder] fields to fill in — built for founders, freelancers, and small business owners formalizing a business decision or agreement without paying a lawyer to draft it from scratch. Copy it into your own word processor, fill in the placeholders, and review it — or adapt it — before use. It's part of docstoc's free document template library, alongside business, legal, real estate, finance, and HR templates. Every template here is free to copy with no signup required, and each one carries a plain disclaimer: this is a starting point for informational purposes, not a substitute for advice from a licensed professional in your jurisdiction.
Pitch Letter
Subject: [Compelling, specific subject line — not "Story idea"]
Hi [Journalist/Editor Name],
[Opening line referencing their recent work or beat — shows you're not mass-blasting this.]
I wanted to share a story idea that might interest your readers: [One or two sentences on the pitch — lead with the most interesting angle, not your company background].
Why This Matters Now
[Timeliness — why this story is relevant right now, not just "our company exists."]
What I Can Offer
[Data, an expert for interview, exclusive access, images — whatever makes this easy for them to say yes to.]
I'm happy to send more details, connect you with [spokesperson], or answer any questions. Would [Day/Time] work for a quick call?
Best, [Your Name] [Contact Information]
*Journalists get dozens of pitches a day — lead with the story, not your company, and make it as easy as possible for them to say yes (data, quotes, images ready to go).*
Edit directly in the box above. Download PDF anytime — the docstoc.io footer is always included and cannot be removed.
What's included
- Edit online — click the document, fill in placeholders, download a PDF
- 2 standard sections: Why This Matters Now, What I Can Offer
- 6 clearly marked [placeholder] fields for quick personalizing
- Free to use — no account or signup required
- Fully editable — adjust any clause to match your actual situation
- Fixed docstoc.io footer on every PDF (not removable)
Who this template is for
Freelancers & solo founders
Handling routine business paperwork without commissioning custom legal drafting for every document.
Small businesses
Standardizing recurring documents — leases, agreements, notices — across a growing operation.
Anyone reviewing before signing
Using a clear starting structure to understand what a document should cover, even if a lawyer finalizes it.
Early-stage businesses
Getting the basics documented before things get more complex.
FAQ
Is this pitch letter template really free?
Yes. Like every template in docstoc's library, this pitch letter is free to use, with no account or signup needed to view, edit, or download it.
What does this pitch letter cover?
This business template includes Why This Matters Now, What I Can Offer. Fill in the [bracketed] placeholders, edit any clause online, then download a PDF — the docstoc.io footer stays on every export.
Is this legal advice?
No. This is a general-purpose starting structure, not advice for your specific situation. Business agreements can hinge on details — state of formation, industry-specific regulation, how a dispute would actually play out — that a template can't account for. Have a business attorney review anything that involves real money or real risk before you rely on it.
Can I edit the wording?
Yes — edit directly on the page, adjust any section or clause, and re-fill the 6 placeholder fields to match your situation before downloading a PDF. It's a starting structure, not a rigid script.
Where can I find more free templates like this?
Browse more free business and related document templates in the docstoc library at /document-templates/.
More free document templates
- Single-Member LLC Operating Agreement
- One-Page Business Plan
- Press Release
- Letter of Intent
- Executive Summary
Five products, one platform
Why use this instead of a generic template
Security
Served over SSL from Cloudflare's edge network — no ad trackers, no third-party scripts on template pages.
Legality
Templates are drafted for general use, not a substitute for legal advice — check the note on each page for specifics.
Privacy
No account or signup needed to copy a template — nothing you type here is stored unless you choose to sign up.
Speed
Copy the subject and body directly — no form to fill in, no export step, no waiting on a download link.
Mobile-friendly
Every template page works the same on a phone as a desktop — copy on the go, no app required.
API available
Building your own tool? docstoc's API covers invoices, reminders, and templates directly.